Tuesday, 22 August 2023

SEO

SEO

SEO

SEO stands for Search Engine Optimization. It is the process of improving the visibility and ranking of a website in search engine results pages (SERPs).

SEO can be done through on-page SEO and off-page SEO.

On-page SEO

On-page SEO refers to the optimization of the content and code of a website to make it more search engine friendly. This includes things like:

  • Using relevant keywords throughout the website
  • Creating high-quality content that is informative and engaging
  • Optimizing the title tags and meta descriptions of each page
  • Using structured data markup
  • Improving the loading speed of the website

Off-page SEO

Off-page SEO refers to the activities that are done outside of the website to improve its ranking in search engines. This includes things like:

  • Building backlinks from other websites
  • Participating in social media
  • Submitting the website to directories
  • Writing guest posts
  • Creating infographics and other sharable content

On-page SEO is generally considered to be more important than off-page SEO, but both are important for achieving high search engine rankings.

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